The old Google isn’t going anywhere. While
Page describes it as “a bit slimmed down”,
almost every aspect of Google that typical
consumers interact with is staying a part of the
new, lighter, Google 2.0. That includes
YouTube, Android, Maps and Gmail, as well as
the company’s search and advertising
businesses. What gets hived off are the
companies “that are pretty far afield of our
main internet products”, such as Calico and
Life Sciences.
Also separated out from Google are the
company’s financial wings, soon to be known
simply as Capital and Ventures. These have a
history of making a lot of money for Google
through investing in startups and other stocks,
most notably Uber, which the company bought
6.8% of in 2013. That share alone is now worth
$3.4bn (£2.2bn).
In other words, even after this reorganisation,
New Google will still be one of the biggest
companies in the world. It’s just that Alphabet
will be bigger still.
Will anything change for me?
The short answer is: no. The vast majority of
Google’s customers only use services that will
stay firmly under Google’s branding. YouTube,
Gmail, search, Maps, ads, Android, photos, and
more will be functionally no different from
how they exist at the moment.
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